Digital and social media ads will support the direct mail, canvassing and other programs focused on turning out the vote through Vote by Mail, Early Vote and on Election Day.
Plantation, FL – Today, as more than 1.6 million voters have already cast their ballot, For Florida’s Future is launching an aggressive and comprehensive digital initiative to support traditional mail and our door-to-door Get Out The Vote efforts.
Through Election Day, For Florida’s Future will invest more than $665,000 in a series of video and social media ads that will reach more than 1.6 million targeted voters throughout the state. The program includes a strong presence in Facebook and Instagram feeds, as well as spots on well-visited platforms such as YouTube. For example, “Own This” and “Your Turn” will target voters using a social pressure message to encourage them to make a plan to vote through vote-by-mail, Early Vote or on Election Day.
“The purpose of our digital GOTV program is to connect our message about the importance of voting in this high stakes election to voters where they are—on their smartphones, computers and iPads. With more and more voters getting their information online, our digital GOTV program is bringing critical election information straight to them and making it easy,” said Jonathan Millang, For Florida’s Future Digital Director.
Additionally, following For Florida’s Future extensive work to promote Vote-by-Mail through canvassing over the summer and fall, an additional micro-targeted universe of almost 367,000 voters are being served “Turn In Your Ballot,” a 30-second pre-roll video across a multiple online and social media platforms.
The target universe for the digital GOTV program is almost three-fourths 35-years old and younger with almost two-thirds female. All the voters have high Hillary Clinton support scores and high Patrick Murphy support scores but a full 85 percent are considered sporadic voters, including a full quarter of the targeted universe that are newly registered voters.
For Florida’s Future is committed to mobilizing and empowering people and community- based organizations to drive real change and advance our shared agenda.
Fundamental to our core are progressive values, like creating shared economic prosperity, building strong public schools, addressing climate change and supporting racial justice. To learn more, visit www.ForFLFuture.org or follow @ForOurFutureFL.